In today’s world, we can see Influential people simply in the palm of our hand.
Looking into social media we can see how people are influencing, marketing and building brand recognition with every picture and video by major online celebrities.
A major influencer in which I currently follow is a man named Guy Tang. Guy Tang is a hairdresser, entrepreneur and overall amazing person who I follow because of my hairdressing background.
Guy Tang not only creates stunning hair color and cutting masterpieces, he also works with the company Kenra to create lines of color and products modeled and designed after him and his work. Guy Tang as an openly gay man advocates equality and tolerance and works with a diverse set of models and people to show that all are welcomed which speaks to me as a future Social Worker coming from the hair industry.
The type of marketing done by Guy Tang is very subtle, without being hidden though. In all of his pictures and videos, you can see Kenra logos, and Kenra products just moved the right way to be able to read which shows you where and how to attain and create these looks. In the videos he will use the full name of the colors “by Kenra” or “in the Guy Tang Kenra collection” so you always have a sense of where to get the product as well.
I find this type of marketing to be successful as a stylist I use many Kenra products but before watching and see Guy Tang I barely even acknowledged the brand. Seeing the beauty he creates all with this product line, pushed me to not only use it but tell others about how great my experience with the products is.
I believe the role of Guy Tang is to educate and communicate on how the products work and can be used by a variety of stylists. This role of educator of the brand is something Guy Tang does quite well, and he can convince people to try and use products by simply educating on how to create looks.
The marketing perspective is used now with Guy Tang in the stores as well, he is shown on the in-store advertisements as well as online, and then in his videos is advertising for them, As a prominent and well-known hairstylist this creates an image of if he uses it, so should I which helps to push the product well into the hands of hairdresser consumers.
Justin Patrick Dwyer 