Whirlpool as a brand has focused on making the mundane more meaningful by starting a social media campaign to speak about how daily chores are done with Whirlpool mean so much more.
To meet the needs and wants of the audience at large the company created forums, videos, and a web series to have people speak on using whirlpool technology to complete chores and activities for family and friends.
The social and consumer experiences were addressed by creating these digital media outlets to get customers talking about their experiences with Whirlpool technology and how they are improving daily life.
The digital media followers were asked to put up their experiences and people can speak to each other’s experiences as well.
To make this more efficient, I think that the company could have used one main website for the posts to filter from the various sites, which would have made for easier access to the sites.
Currently, the Whirlpool company utilizes Facebook, Twitter, Instagram, Pinterest, and Snapchat as well as YouTube. The company utilizes all of the social media as well to speak about not just the equipment about the experiences that come with it. The app currently being used shows all the models, and equipment available, as well as the most effective ways in which to use them.
Justin Patrick Dwyer 